Business Industry Overview

Established in 1953, the SBA (Small Business Administration) reported in 2019 that 30.2 million small businesses are operating in this country, which comprise a massive 99.9% of all United States businesses. The SBA defines a small business as a firm with fewer than 500 employees. The majority of small business owners considered a lack of capital or cash flow one of their major challenges, followed closely by trouble with marketing and advertising. 

Small Business Failure Rate

“If you fail to plan, you are planning to fail” (Benjamin Franklin). Careful, methodical, strategic planning -- and hard work – favor the success of any major event. The same can be said of most business accomplishments.

According to the Bureau of Labor Statistics, 20% of small businesses fail in their first year, 30% of small business fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10th year in business.

It’s critical for all businesses to have a business plan. It must be realistic, based on accurate, current information and educated projections for the future. Components should include:

·       Description of the business, vision, goals, and keys to success

·       Financial: capital equipment and supply list, balance sheet, income statement, cash flow analysis, sales and expense forecast

·       Market analysis

·       Marketing, advertising, and promotional activities

·       Analysis of competition

·       Potential problems and solutions

·       Budgeting and managing company growths

Whether you have a business plan or not, our services identify many essential elements needed to grow your business that are included within a strong business plan.

Business Owners Need Help

Various studies show SMBs lack the time and knowledge to manage digital media effectively. Many small business owners acknowledge their shortcomings with more than 70% stating they wish they could take advantage of digital media to help expand their businesses and reach new customers. Most small business owners believe current marketing providers don’t have their best interest in mind. Owners often feel marketing providers push “flavor of the month” products on them and don’t bother to learn what they actually need.

300% - 500% Return on Investment

URWA Consulting has been providing digital marketing consulting services to hundreds of SMB clients since our inception in 2011. The success of our firm is directly attributed to our unique business model which enables us to work with businesses to identify, develop strategies and measure KPI’s (key performance indicators) that drive business growth goals and increase the probability of long-term success. Clients implementing our recommendations experience between 300% to 500% returns on investments.

Give us a call to schedule your complimentary consultation.

Maximizing Business Revenue from Every Marketing Dollar

By Warren Kolber

Are you generating new, repeat, and referral business from your marketing in a profitable way? That’s the question you need to ask yourself.

The ability to measure, communicate, and grow the contribution of marketing investments is a critical factor in your business success. With so many potential customers using the Internet to research, locate, educate, compare, and check everything from reviews to prices to products to location, the businesses that master digital marketing often find themselves with an advantage over their competitors. If you invest a $1 in a marketing activity do you know approximately how much to expect in return?  

Most marketing experts suggest that generating $5 in revenue for every $1 in cost is a good target; more on this later in the article. Once you know your target you can begin managing your business based on performance, customer, and financial data. The single most important task that you must accomplish to earn the highest returns on every dollar that you invest is to learn as much as possible about your ideal customer types. 

You need this information to be able to map their wants, needs, and behaviors throughout their entire buying journey. The type of information that you’re looking for includes; why they wanted or needed the product or service, how they began their search, what was important to them in making their decisions during their buying journey, how long did the entire buying cycle take, etc.  The best and least expensive way to do this is by connecting with your past customers. 

Also, very high on the list if you want to generate high returns on your marketing is building your email marketing list. On average, Email marketing generates $44 for every $1 spent. Even more important, research shows that email is consumers preferred channel for promotions, with almost one-third listing email as their top choice.

Today, most consumers start their search for a business, product, or service online. Many consumers use online research in place of the traditional buying cycle. In fact, 81% of people go online before visiting a store. For major purchases, people may spend as much as two to three months online. In many cases, by the time a customer contacts a salesperson, their deep into their buying journey. To ensure that consumers have a great experience you need to make it quick and easy for them to access whatever they want on your website. This means moving the content about you and your business to secondary pages so your website home page and its primary navigation can focus on helping people access what they want.  

Don’t forget that many people now go online using their mobile device. To give you a better idea of the power of mobile search, Fifty-five percent of mobile searches resulted in a conversion within one hour.  Your website needs to automatically detect what device someone is using and automatically create a mobile friendly version of your website in less than one second. The good news is that this is easy to do, and it should be included in most modern websites. 

Third person opinions about your business are more important than what you say. Investing a very small amount to generate new reviews, and implementing a system to uncover negative customer experiences before they’re posted online is a very low cost way not only to increase the conversion of website visitors to leads and customers, it also is very valuable in Google search rankings or search engine optimization (SEO).

At an absolute minimum, you need to cover your costs of any marketing campaign. Your costs include whatever you invest in the media you use, producing ads and content, fees you pay to others, and your cost of acquiring the product you sell. If you only generate twice the revenue as the cost of the actual marketing, it’s possible that your production and other costs would eat up any profit that you would have made. 

You do want to consider the Lifetime Value of each new customer when you calculate your return on any marketing investment. To do this you have to calculate all the revenue that customer will generate over their entire lifetime as a customer, and this should include any revenue generated by your business from new clients that a customer refers to your business.

  

There are numerous tools that you can use for very low cost to help you collect the data that you’ll need to make these calculations. Our top choice for small businesses is Marketo and Hubspot, and for larger businesses Pardot.      

I started this article by mentioning the importance of performance data. We see way too many expensive marketing agencies and experts design programs that do not generate the performance data that is needed for a business owner to evaluate and refine the programs they implement. URWAConsulting strongly recommends that you find a firm or professional who will help you deign marketing programs based on your ideal customer’s buying journey and measure everything.

We provide a FreeMarketing Analysis for businesses interested in learning how they can generate better returns on their marketing investments. We’re also happy to schedule one freeconsultation if you would like to speak with one of our Managing Partners; warren@urwaconsulting.com, or (303) 562-4744.

Remember, if you can’t measure it, you shouldn’t invest your money in it. 

Solving the Biggest Digital Marketing Challenge; Generating High Returns

Organizations that are not generating returns from their digital or online marketing need to evaluate if their marketing and advertising investments are aligned with their organization or business goals.

Click here to learn the 6 Steps to Align Your Marketing with your Organization’s Goals  

When marketing efforts are linked to their impact on strategic business goals organizations can measure and optimize the outcomes that drive success. At that point, each dollar spent on marketing and advertising can be reallocated into the mix of marketing programs that generates the best results.  

When spending on marketing and advertising is aligned with the organization’s goals it will have a direct impact on the businesses success.

While TV, radio, and some traditional media sources remain important tools to reach consumers, the web has become the primary reference for consumers and businesses executives to investigate organizations, products, services, and people. Search engines, websites, chat rooms, directories, social media, and review sites are the tools most often used by consumers to learn about and communicate the companies, organizations, and people that they care about.

We’ve all heard the phrase “half of the money I spend on advertising is wasted; the trouble is that I don’t know which half.” Today, any business can use their own data to learn what works and what doesn’t.

Click here for free access to Generating the Right Leads: 100% of the Time

The Challenges

One of the biggest challenges to linking marketing with strategic goals is that many people in an organization affect marketing success, and need to be focused on the same goals. Another challenge that businesses and organizations face is that most marketing companies are selling services that measure results in a manner that isn’t at all related to their client’s strategic business goals.

Still another issue is that many businesses and professional practices don’t have strategic goals. Yet, its well documented that any organization’s ability to effectively allocate its resources to impact its strategic business objectives drives its success.

Aligning your marketing with your business goals starts with your strategic marketing plan, continues by understanding your what your top customers want, and making it easy for them to find and get, and ends by measuring and optimizing how you engage, convert, and maximize the value of each customer.

Read 17 Successful Lead Generation Case Studies

URWA Consulting will take you through the entire process of aligning your marketing with your organization’s goals so you can attract, engage and converting active buyers into customers, clients, or patients. Tell us about your situation using out website LiveChat, completing our Contact form, calling (303) 223-4988, or sending an email to info@urwaconsulting.com



Learn the right priorities, tools, and media to use to generate sales and revenue throughout the customer buying cycle

If your medical or dental practice is not generating a consistent flow of new patients from your website and online marketing, maybe you're making one of the 15 common marketing mistakes made by dental and medical practices. Learn what they are by clicking here

New Patient Marketing; 12 Medical and Dental Practice Case Studies

In just a few minutes your marketing staff can get some great ideas to jump-start your new patient marketing from these 12 case studies. Just review how other medical and dental practices are succeeding with their online and digital new patient marketing. 

Customer Buying Cycle Infographic by URWA Consulting

Effective Marketing Influences Prospects Throughout Their Entire Buying Cycle 

Successful Online Lead Generation: Case Studies

If you're struggling at all with generating new leads, we've put together a review of how 17 different companies in a wide variety of industries solved the same problem. In just a few minutes, you can learn the problems they confronted, and their solutions and results. Just click here to review the 17 case studies.

6 Steps to Succesful Lead Generation 100% of the Time

Today's buying journey for almost any product or service now integrates online research and information gathering with traditional and online transactions. Any business or organization can influence prospective buyers throughout their buying journey to convert them from searchers to website visitors to qualified leads to buyers once they identify their best customer types, and map their buying behaviors. Read the full article by URWA Consulting on the 6 steps to successful lead generation by clicking here, and find links to free online tools for your business.

5 Simple Steps to Successful Online Marketing

All buyers make only two decisions; whether or not to buy, and who to buy from.

The most effective marketing seeks to find buyers who have shown that they are interested in buying, and then influence their buying decision. You accomplish this by solving buyer problems, answering their questions, meeting their needs, and leveraging their behaviors to influence their buying decision.

Follow the following steps to start selling directly to buyers who have already decided to buy, and are deciding who to buy from.

1- Identify your customer types, groups, or personas.

2- Establish initial customer value (first transaction) and life-time customer values for each customer type.

3- Decide which type(s) of customer(s) you want more of.

4- Map the typical buying process for each customer type targeted.

5- Build a plan how, where, when, and what content and offers to use to influence your customers throughout each phase of their buying journey.

URWA clients succeed because… we don’t sell anything! We use our collective 45 years of experience to focus on solutions. Call (303) 223-4988 ext. 1, or email warren@urwaconsulting.com. URWAConsulting does not accept all clients. 

URWA Partner Program

URWA Consulting can now help print publishers develop a new, repeat revenue stream by helping their advertisers with their online marketing. Publishers simply identify advertisers who are struggling with their online marketing, At no cost to the advertiser, URWA Consulting will analyze their digital markting, and show them a step-by-step plan to accomplish their goals. Often, for a lower investment than they are currently making. Call us at (303) 223-4988 for additional information.

Start Your Website Redesign With Customer Mapping

If you take the time to understand how your prospective customer, client, or patient accesses information to make their decisions throughout their buying cycle, you will have more opportunities to build your website and web presence for both SEO and lead conversion.

You can get a free analysis of how your web presence is affecting your business, practice, or organization's success by going to http://www.urwaconsulting.com/contact-presence.asp

The 7 Commandments for Online Success - The Process That Works 100% of the Time!:

Be Seen. Be Found. Get Chosen. Engage Prospects. Convert Leads to Customers. Measure Outcomes. Optimize Results.

Request a FREE Web Presence Analysis.

The 7 Online Marketing Commandments
Visit URWA Consulting to start implementing these steps today.

Be Seen: If you're not visible when "ready to buy" prospects are looking their business is going to someone else.

Be Found: "Page 1" of search results, and the top of the directory list are the only places that generate enough returns to matter. If you're not found there, you won't ever get chosen.

Get Chosen: Searchers have lots of choices about which link to click on, and who to call. If it's not you, the business is going elsewhere.

Engage Prospects: Prospects want their needs met quickly and easily. It takes a few seconds to leave your website and find another one.

Convert Leads: Increase the number of visitors who become customers by giving each prospect multiple reasons to contact and buy from you.

Measure Outcomes: When you stop guessing and make decisions from data about your prospects and customers you will invest your time and money much more efficiently.

Optimize Results: As you learn more you will improve in every key marketing area, and accomplish your goals.

Want more help getting online marketing right the first time? Call (303) 223-4988, or schedule a free 30 minute consultation.

 

Learn how your digital footprint affects your profit

URWA Consulting is offering a free web presence analysis showing how your entire digital footprint is affecting the success of your business. The analysis is our way of introducing our unique consulting service to businesses and professionals.

The analysis and report will review your search visibility, prospect engagement, lead conversion, outcomes measurement, and local competition. Challenges and solutions are included for each report area when appropriate. This is a comprehensive look at your entire web presence, covering your search, social, website, directory, mobile, video, keywords, and content performance.

It will take us approximately two days to complete the review, and prepare your report. What we ask in return for our effort is that you schedule time to review the report with us. It will take less than 30 minutes in most cases, and we can review the report via phone, web meeting, or in your office.

Our consulting firm grew out of our partners’ frustration that business owners and professionals were being misled and taken advantage of by the hundreds on online marketing sales people and their media companies. URWA Consulting sells nothing. Our sole focus is to ensure that our clients get their online marketing right the first time, and for the lowest cost possible. Our fee is less than $10 a day, and that’s not a typo.

If you would like to have a free Web Presence Review completed, please reply to info@urwaconsulting.com or call us at (303) 223-4988 with a few days / times that the practice marketing decision maker would be available to review and discuss the analysis.
http://ow.ly/uwCAV

Think web presence, not SEO!

When the frustrations of dealing with online marketing companies that over promise and under deliver start setting in take a few moments to consider how your overall web presence is affecting your business, practice, or organization profit or loss.

We know beyond any doubt that prospects and customers are accessing information about the businesses they are considering buying from lots of different online sources. Those sources include online directories, online review sites like Yelp and Google+ Local, mobile apps., social profiles, the major search engines, coupon sites, video web sites, and industry blogs to name a few. We also know that people search by brand, name, and location for many products and services, and they make their decisions based on benefits, reputation, and other variables related to their specific needs.

To generate new leads online, every local business needs to be visible when ready to buy prospects are looking, get chosen, engage the prospect, and convert the prospect into a lead and a customer. Measuring the results throughout this simple process will provide data that can be used to optimize your online marketing, and improve your return on your marketing and advertising investment.

If you would like to know how your total web presence is affecting your business or practice profit or loss, send an email with your name and business name to info@urwaconsulting.com, and type "web presence P&L report" in the subject line, or call (303) 498-2233.

9 Steps to Lead Generation Marketing

Good marketing takes place throughout the entire customer buying cycle. Stop thinking about keywords, content and SEO. Start thinking about your customers. Specifically, what do they want, when do they want it, and how can you give it to them.

Steps to successful lead generation marketing...

1. Learn the customer buying cycle for each unique customer group that you serve.
2. Consider what your prospective customer wants throughout their buying cycle.
3. Develop the content and information that prospective buyers want.
4. Make that content easy to access on your website with unique landing pages, calls to action, offers and solid meta data.
5. Use both digital and traditional marketing tools to let prospective customers, clients, or patients now that you have what they are looking for.
6. Give them some of what they want, and ask the to log in or register with their email to get the rest.
7. Begin lead nurturing and conversion processes based on each groups buying cycle needs.
8. Measure everything that you can; visitors, sources, calls, conversions, etc.
9. Continue optimizing your marketing based on your data.

Taking these steps will greatly increase your odds of getting results with the best return on your investment. If you want Denver-based Internet Marketing firm URWA Consulting to develop a measurable program for you call us at (303) 223-4988, or click the FREE HELP TODAY link on the www.URWAconsulting.com website.

Free Online Marketing Help for Denver Businesses

Any Denver business, medical practice, or organization can get free help with their digital marketing from experts by emailing their question(s) to URWA Consulting's digital marketing consultants at   info@urwaconsulting.com, or going to URWA Consulting website (www.urwaconsulting.com) and completing the "Contact Us" form. There is no cost for the service.

The most common help URWA Consulting provides is developing and implementing online marketing plans, updating websites, building mobile websites, optimizing websites, building online visibility across the Internet, online lead generation, lead management and conversion, website performance measurement, eMail marketing, text marketing, behavioral targeting, online directory optimizing, Google Plus Local setup, social media integration, and new content development. 

Founded in 2011, URWA Consulting works on a month-to-month basis with fees starting as low as $194 a month. The firm has helped more than 150 Denver area businesses and organizations take control of their online marketing, and ensure that their online marketing investments are aligned with their organization's short and long-term goals.   

New URWA Consulting Clients

URWA Consulting welcomes Thrive Colorado, TwinPeaks Dental, Flatirons Dental, HappyCat Pilates, Lookout Renovation, Salon Tres Ci, and Colorado Deck and Landscape as new clients in October. Most URWA Consulting clients are trying to get better retunrs from their websites and/or their online advertising. If you would like to discuss your situation contact URWA Consulting at 303 217-3993, or learn about URWA Consulting at www.urwaconsulting.com.

Outside Sales Jobs Available

Online Media company is hiring several outside sales people. Flexible hours. Work from home. Earn $2k to $5k monthly, and build residual income from sales. Skills needed are Internet savy, personal computer, Internet access, transportation, and cell phone.  Call Jeff at 303 217-3993 for more information or send resume and cl to info@urwaconsulting.com.

New Denver Online Marketing Clients

URWA Consulting welcomed Colorado Home Exterior, Watervale Homes, and Shmittick Electric as new clients last week.