Learn how your digital footprint affects your profit

URWA Consulting is offering a free web presence analysis showing how your entire digital footprint is affecting the success of your business. The analysis is our way of introducing our unique consulting service to businesses and professionals.

The analysis and report will review your search visibility, prospect engagement, lead conversion, outcomes measurement, and local competition. Challenges and solutions are included for each report area when appropriate. This is a comprehensive look at your entire web presence, covering your search, social, website, directory, mobile, video, keywords, and content performance.

It will take us approximately two days to complete the review, and prepare your report. What we ask in return for our effort is that you schedule time to review the report with us. It will take less than 30 minutes in most cases, and we can review the report via phone, web meeting, or in your office.

Our consulting firm grew out of our partners’ frustration that business owners and professionals were being misled and taken advantage of by the hundreds on online marketing sales people and their media companies. URWA Consulting sells nothing. Our sole focus is to ensure that our clients get their online marketing right the first time, and for the lowest cost possible. Our fee is less than $10 a day, and that’s not a typo.

If you would like to have a free Web Presence Review completed, please reply to info@urwaconsulting.com or call us at (303) 223-4988 with a few days / times that the practice marketing decision maker would be available to review and discuss the analysis.
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Free Internet Marketing for Small Businesses

Many small businesses are not taking advantage of free online marketing opportunities even though online and smart phone use continue to grow throughout the U.S. URWA Consulting will continue to share free online marketing resources each month with subscribers to our blog. The rest of this post will focus on a few website tips, and the many free online directories that list companies for free.

First, make sure that you add html description for each page on your website. Also, when you write an html description of your website use some keywords that you would like to show up for in the search engine results page, make sure your phone number and contact information at the top of your page, and move the most important information to the top of the website so people don't have to scroll down to find what you want them to know.

One easy way to get a list of top directories and find out how your organization is listed is to go to Get Listed.org. You will be asked to type in your company name and a zip code, and then to submit your information. The results page will list how your organization appears on about 20 of the leading Internet directories. You can use the navigation in the left column to claim and revise your listings. Make sure you take advantage of everything that is free; photos, videos, descriptions, etc.

The next post will focus on how to use the free features of Google+ and Google+ Local.