Friday, March 21, 2014

The 7 Commandments for Online Success - The Process That Works 100% of the Time!:

Be Seen. Be Found. Get Chosen. Engage Prospects. Convert Leads to Customers. Measure Outcomes. Optimize Results.

Request a FREE Web Presence Analysis.

The 7 Online Marketing Commandments
Visit URWA Consulting to start implementing these steps today.

Be Seen: If you're not visible when "ready to buy" prospects are looking their business is going to someone else.

Be Found: "Page 1" of search results, and the top of the directory list are the only places that generate enough returns to matter. If you're not found there, you won't ever get chosen.

Get Chosen: Searchers have lots of choices about which link to click on, and who to call. If it's not you, the business is going elsewhere.

Engage Prospects: Prospects want their needs met quickly and easily. It takes a few seconds to leave your website and find another one.

Convert Leads: Increase the number of visitors who become customers by giving each prospect multiple reasons to contact and buy from you.

Measure Outcomes: When you stop guessing and make decisions from data about your prospects and customers you will invest your time and money much more efficiently.

Optimize Results: As you learn more you will improve in every key marketing area, and accomplish your goals.

Want more help getting online marketing right the first time? Call (303) 223-4988, or schedule a free 30 minute consultation.


Thursday, March 13, 2014

Learn how your digital footprint affects your profit

URWA Consulting is offering a free web presence analysis showing how your entire digital footprint is affecting the success of your business. The analysis is our way of introducing our unique consulting service to businesses and professionals.

The analysis and report will review your search visibility, prospect engagement, lead conversion, outcomes measurement, and local competition. Challenges and solutions are included for each report area when appropriate. This is a comprehensive look at your entire web presence, covering your search, social, website, directory, mobile, video, keywords, and content performance.

It will take us approximately two days to complete the review, and prepare your report. What we ask in return for our effort is that you schedule time to review the report with us. It will take less than 30 minutes in most cases, and we can review the report via phone, web meeting, or in your office.

Our consulting firm grew out of our partners’ frustration that business owners and professionals were being misled and taken advantage of by the hundreds on online marketing sales people and their media companies. URWA Consulting sells nothing. Our sole focus is to ensure that our clients get their online marketing right the first time, and for the lowest cost possible. Our fee is less than $10 a day, and that’s not a typo.

If you would like to have a free Web Presence Review completed, please reply to or call us at (303) 223-4988 with a few days / times that the practice marketing decision maker would be available to review and discuss the analysis.

Tuesday, March 11, 2014

Think web presence, not SEO!

When the frustrations of dealing with online marketing companies that over promise and under deliver start setting in take a few moments to consider how your overall web presence is affecting your business, practice, or organization profit or loss.

We know beyond any doubt that prospects and customers are accessing information about the businesses they are considering buying from lots of different online sources. Those sources include online directories, online review sites like Yelp and Google+ Local, mobile apps., social profiles, the major search engines, coupon sites, video web sites, and industry blogs to name a few. We also know that people search by brand, name, and location for many products and services, and they make their decisions based on benefits, reputation, and other variables related to their specific needs.

To generate new leads online, every local business needs to be visible when ready to buy prospects are looking, get chosen, engage the prospect, and convert the prospect into a lead and a customer. Measuring the results throughout this simple process will provide data that can be used to optimize your online marketing, and improve your return on your marketing and advertising investment.

If you would like to know how your total web presence is affecting your business or practice profit or loss, send an email with your name and business name to, and type "web presence P&L report" in the subject line, or call (303) 498-2233.