Tuesday, July 31, 2012

Advertising That Consumers Trust

A recent survey by the Nielsen Company showed that people most trusted 1. recommendations from  people they know, 2. online consumer reviews, 3. recognozed brand websites, and 4.editorial content over any form of advertising' including; TV, Billboards, Magazine, Radio, email, video, and online advertisements. Click the following link http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship to access the study, and call Denver Internet Marketing firm URWA Consulting www.urwaconsulting.com at 303 562-4744 to have a Media Consultant discuss how to develop your own online marketing recommendation, review, brand development, and editorial program. 

Monday, July 30, 2012

New Denver Online Marketing Clients

URWA Consulting welcomed Colorado Home Exterior, Watervale Homes, and Shmittick Electric as new clients last week.

Sunday, July 15, 2012

Social Media Management, Technologies, and Tools

Social Medial Management, Monitoring, and Infrastructure

Management - Companies like Buddy Media, Vitrue, Wildfire, and ThisMoment all offer tools that allow you to manage multiple social channels, and create custom campaigns and pages to reach users on Facebook, Twitter, and LinkedIn. These companies enhance existing social networks with brand engagement tools like contests, quizzes, polls, and branded content.


Businesses are learning that they also understand the need to listen to the online conversation going on about their business. A number of companies that help businesses make sense of online conversations, like Radian6, Collective Intellect, and Sysomos all offer tools that help you understand what customers and users are saying about your business.


Today, businesses are providing a social experience on their websites. Major media sites like The Huffington Post, ABC.com, CBS.com , as well as Pepsi, Microsoft, Wal-mart and the NFL have added social media connectivity in much of their content. That’s how social infrastructure is being used to keeping website users engaged, and to building relationships with them when they visit your web properties. Companies like BazaarVoice, Mass Relevance, and others offer a number of tools designed to bring social experiences to websites. Products like social login, sharing, comments, and activity feeds are designed to give users a social experience while providing sites permission-based access to users’ social data.

The best way to determine how to use social media is to ask yourself; how do I reach and understand users when they are on social networks, and how do I relate to users when they are on my site?

Friday, July 13, 2012

Take Care When Hiring an SEO Company

It is a big red flag when a SEO company tells you that they have a set fee to optimize your website for a specific number of keywords. Why? Good optimization takes into consideration how competitive the vertical your business is in, and the geographic area that you need to be optimized for. For example, to optimize the website of a attorney in Denver, Colorado is much more difficult and competitive than optimizing a machine grinder in Highlands Ranch, CO.

To ensure high visibility for the attorney you would ant to optimize and maesure an entire category of keywords that could number into the hundreds. Whereas the machine giender could probably optimize around a handful of key words with search volume be quite visibe on the results page of the major search engines.

If you have hired a SEO company that does not take the time to understand your business, industry, and market consider looking for other options. If you don't know where to turn, and you need expert advice at a very reasonable cost, call URWA Consulting at 303 562-4744 and ask for Jeff.