Management - Companies like Buddy Media, Vitrue, Wildfire, and ThisMoment all offer tools that allow you to manage multiple social channels, and create custom campaigns and pages to reach users on Facebook, Twitter, and LinkedIn. These companies enhance existing social networks with brand engagement tools like contests, quizzes, polls, and branded content.
Businesses are learning that they also understand the need to listen to the online conversation going on about their business. A number of companies that help businesses make sense of online conversations, like Radian6, Collective Intellect, and Sysomos all offer tools that help you understand what customers and users are saying about your business.
Today, businesses are providing a social experience on their websites. Major media sites like The Huffington Post, ABC.com, CBS.com , as well as Pepsi, Microsoft, Wal-mart and the NFL have added social media connectivity in much of their content. That’s how social infrastructure is being used to keeping website users engaged, and to building relationships with them when they visit your web properties. Companies like BazaarVoice, Mass Relevance, and others offer a number of tools designed to bring social experiences to websites. Products like social login, sharing, comments, and activity feeds are designed to give users a social experience while providing sites permission-based access to users’ social data.
The best way to determine how to use social media is to ask yourself; how do I reach and understand users when they are on social networks, and how do I relate to users when they are on my site?