URWA Consulting is one of a very few marketing firms that do not sell any products or services to our clients. Instead, we help each client define their goals, identify their top customer groups, map their customer buying cycles, and build, implement, measure, and optimize integrated marketing programs. Our firm is even more unique because our fee starts at $294 a month, we operate on a month-to-month retainer, and we have existing relationships with proven providers that deliver services to our clients often at substantial discounts.
URWA Consulting will pay you a monthly residual income every time you introduce us to a client that hires us to help them with their marketing and/or advertising.
As an account executive, sales rep., or manager you benefit in four ways;
1. Earn a residual income every month your referred client retains our services.
2. Your clients' get the same marketing expertise as fortune 500 companies at a fraction of the cost.
3. Your clients' businesses grow faster with efficient marketing, and they may need more of your product or service.
4. You make yourself a valuable problem solver for your client, and help them.
To learn more about us, and review a list of our clients and what they say about our services, go to http://www.urwaconsulting.com. If you're interested in discussing the opportunity call (303) 223-4988 to speak with one of our Managing Partners (Warren or Jeff).
If your medical or dental practice is not generating a consistent flow of new patients from your website and online marketing, maybe you're making one of the 15 common marketing mistakes made by dental and medical practices. Learn what they are by clicking here
In just a few minutes your marketing staff can get some great ideas to jump-start your new patient marketing from these 12 case studies. Just review how other medical and dental practices are succeeding with their online and digital new patient marketing.
If you're struggling at all with generating new leads, we've put together a review of how 17 different companies in a wide variety of industries solved the same problem. In just a few minutes, you can learn the problems they confronted, and their solutions and results. Just click here to review the 17 case studies.
Medical practices that want a consistent flow of new patient calls need to start thinking about who their patients are, and what they want. It's widely accepted that 80% or more patients use the Internet to learn medical conditions, treatments, doctors, hospitals, and much more. When your medical practice website and marketing starts helping searchers find what they want, your practice will have an opportunity to begin communicating with prospective patients. Find out what a recent Harris Poll uncovered as the top 8 things that patients want from medical practices in the recent URWA Consulting post Not So Simple Truths About Medical Practice Marketing.
Today's buying journey for almost any product or service now integrates online research and information gathering with traditional and online transactions. Any business or organization can influence prospective buyers throughout their buying journey to convert them from searchers to website visitors to qualified leads to buyers once they identify their best customer types, and map their buying behaviors. Read the full article by URWA Consulting on the 6 steps to successful lead generation by clicking here, and find links to free online tools for your business.
All buyers make only two
decisions; whether or not to buy, and who to buy from.
The most effective
marketing seeks to find buyers who have shown that they are interested in
buying, and then influence their buying decision. You accomplish this by
solving buyer problems, answering their questions, meeting their needs, and
leveraging their behaviors to influence their buying decision.
Follow the following
steps to start selling directly to buyers who have already decided to buy, and
are deciding who to buy from.
1- Identify your
customer types, groups, or personas.
2- Establish initial
customer value (first transaction) and life-time customer values for each
3- Decide which type(s)
of customer(s) you want more of.
4- Map the typical
buying process for each customer type targeted.
5- Build a plan how,
where, when, and what content and offers to use to influence your customers throughout each phase of their buying journey.
One way to ensure that your business is known is to advertise so much that everyone who might be a customer someday knows about your business. It's a completely different approach to identify your most likely buyers, understand their buying process, and earn their business by helping them get answers to their questions solve their problems, and meet their needs.
The first approach can be effective. It is also expensive; often using mass media like radio, TV, direct mail, outdoor, print, and other media to cast a broad net. If you take the second approach, which we call customer buying cycle marketing, you can target you message and media to influence active buyers as they move through their own buying journey. This method is less expensive, generates higher returns on your marketing dollars, and enables you to generate add-on sales based on your relationship and referrals.
Digital media like email, the Internet and mobile phones have changed how buyers get information. Just take a look at the image below from Norton-Norris which compares the old and new buying cycles for students looking at colleges;
To have URWA Consulting identify your top customer types and map their buying cycles contact us at (303) 223-4988, email your questions to firstname.lastname@example.org, or immediately speak with a customer service representative through our website LiveChat
URWA specializes in identifying any organizations best customer types, mapping their buying cycles, developing and implementing marketing programs that influence each customer type throughout their buying journey, negotiating discounts for services, finding expert vendors, managing marketing efforts, measuring results, and optimizing our client's marketing based on their needs and their marketing results.
Advertising is way more complicated than in the past. Print, billboards, radio and TV are not the dominant sources for consumers to get information. Online marketing leader Marketo offers a free guide to digital advertising, and it's a great way for any business owner and marketers to learn how to use online marketing to their advantage. Download the free guide by clicking here. Call URWA Consulting when you want help from a firm that represents you and only you for just a few hundred dollars a month.
For the first few years of our consulting firm (URWA Consulting) existence we sold digital marketing consulting services, and we weren't too bad at it. We quickly grew to more than 100 accounts within 18 months. Despite that growth, something was missing. More important, we were missing opportunities to help our clients because we were so busy trying to hire and manage people to support our growth that we forgot why we first started our Denver area marketing firm. Today, we find businesses that want help, and we figure out how to help them. We leverage our relationships with vendors and our more than 45 years combined marketing and advertising experience to negotiate discounts for our clients, screen their marketing calls and solicitations, build their marketing plans, and manage marketing and advertising projects from start to finish. This let's our clients focus on their business. Just ask, Jon Dishler at Dishler Laser Institute, or Diane at Omni-Pac, or Boulder bankruptcy and crinminal attorney Paul Stuber. It doesn't matter if they want online leads, if they don't like their website, if someone is trashing them on Yelp, if they want to sell a product online, or they just want to know how to get out of bad and ineffective marketing programs. If we (URWA Consulting) can't help solve their problems, we are not the right fit for the Denver and Colorado Front Range businesses people that we serve.
URWA Consulting can now help print publishers develop a new, repeat revenue stream by helping their advertisers with their online marketing. Publishers simply identify advertisers who are struggling with their online marketing, At no cost to the advertiser, URWA Consulting will analyze their digital markting, and show them a step-by-step plan to accomplish their goals. Often, for a lower investment than they are currently making. Call us at (303) 223-4988 for additional information.