Learn the right priorities, tools, and media to use to generate sales and revenue throughout the customer buying cycle

Customer Buying Cycle Infographic by URWA Consulting

Effective Marketing Influences Prospects Throughout Their Entire Buying Cycle 

Marketing Challenge: Getting Potential Buyers to Know About You

     One way to ensure that your business is known is to advertise so much that everyone who might be a customer someday knows about your business. It's a completely different approach to identify your most likely buyers, understand their buying process, and earn their business by helping them get answers to their questions solve their problems, and meet their needs.

     The first approach can be effective. It is also expensive; often using mass media like radio, TV, direct mail, outdoor, print, and other media to cast a broad net. If you take the second approach, which we call customer buying cycle marketing, you can target you message and media to influence active buyers as they move through their own buying journey.  This method is less expensive, generates higher returns on your marketing dollars, and enables you to generate add-on sales based on your relationship and referrals.

     Digital media like email, the Internet and mobile phones have changed how buyers get information. Just take a look at the image below from Norton-Norris which compares the old and new buying cycles for students looking at colleges;

To have URWA Consulting identify your top customer types and map their buying cycles contact us at (303) 223-4988, email your questions to info@urwaconsulting.com, or immediately speak with a customer service representative through our  website LiveChat

URWA Consulting is a Denver, Colorado marketing firm that has represented more than 150 Front Range businesses and organizations, and helped them make the right decisions about their marketing.

URWA specializes in identifying any organizations best customer types, mapping their buying cycles, developing and implementing marketing programs that influence each customer type throughout their buying journey, negotiating discounts for services, finding expert vendors, managing marketing efforts, measuring results, and optimizing our client's marketing based on their needs and their marketing results.


I

9 Steps to Lead Generation Marketing

Good marketing takes place throughout the entire customer buying cycle. Stop thinking about keywords, content and SEO. Start thinking about your customers. Specifically, what do they want, when do they want it, and how can you give it to them.

Steps to successful lead generation marketing...

1. Learn the customer buying cycle for each unique customer group that you serve.
2. Consider what your prospective customer wants throughout their buying cycle.
3. Develop the content and information that prospective buyers want.
4. Make that content easy to access on your website with unique landing pages, calls to action, offers and solid meta data.
5. Use both digital and traditional marketing tools to let prospective customers, clients, or patients now that you have what they are looking for.
6. Give them some of what they want, and ask the to log in or register with their email to get the rest.
7. Begin lead nurturing and conversion processes based on each groups buying cycle needs.
8. Measure everything that you can; visitors, sources, calls, conversions, etc.
9. Continue optimizing your marketing based on your data.

Taking these steps will greatly increase your odds of getting results with the best return on your investment. If you want Denver-based Internet Marketing firm URWA Consulting to develop a measurable program for you call us at (303) 223-4988, or click the FREE HELP TODAY link on the www.URWAconsulting.com website.