Thursday, February 6, 2014

9 Steps to Lead Generation Marketing

Good marketing takes place throughout the entire customer buying cycle. Stop thinking about keywords, content and SEO. Start thinking about your customers. Specifically, what do they want, when do they want it, and how can you give it to them.

Steps to successful lead generation marketing...

1. Learn the customer buying cycle for each unique customer group that you serve.
2. Consider what your prospective customer wants throughout their buying cycle.
3. Develop the content and information that prospective buyers want.
4. Make that content easy to access on your website with unique landing pages, calls to action, offers and solid meta data.
5. Use both digital and traditional marketing tools to let prospective customers, clients, or patients now that you have what they are looking for.
6. Give them some of what they want, and ask the to log in or register with their email to get the rest.
7. Begin lead nurturing and conversion processes based on each groups buying cycle needs.
8. Measure everything that you can; visitors, sources, calls, conversions, etc.
9. Continue optimizing your marketing based on your data.

Taking these steps will greatly increase your odds of getting results with the best return on your investment. If you want Denver-based Internet Marketing firm URWA Consulting to develop a measurable program for you call us at (303) 223-4988, or click the FREE HELP TODAY link on the website.

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