Successful Online Lead Generation: Case Studies

If you're struggling at all with generating new leads, we've put together a review of how 17 different companies in a wide variety of industries solved the same problem. In just a few minutes, you can learn the problems they confronted, and their solutions and results. Just click here to review the 17 case studies.

Start Your Website Redesign With Customer Mapping

If you take the time to understand how your prospective customer, client, or patient accesses information to make their decisions throughout their buying cycle, you will have more opportunities to build your website and web presence for both SEO and lead conversion.

You can get a free analysis of how your web presence is affecting your business, practice, or organization's success by going to http://www.urwaconsulting.com/contact-presence.asp

The 7 Commandments for Online Success - The Process That Works 100% of the Time!:

Be Seen. Be Found. Get Chosen. Engage Prospects. Convert Leads to Customers. Measure Outcomes. Optimize Results.

Request a FREE Web Presence Analysis.

The 7 Online Marketing Commandments
Visit URWA Consulting to start implementing these steps today.

Be Seen: If you're not visible when "ready to buy" prospects are looking their business is going to someone else.

Be Found: "Page 1" of search results, and the top of the directory list are the only places that generate enough returns to matter. If you're not found there, you won't ever get chosen.

Get Chosen: Searchers have lots of choices about which link to click on, and who to call. If it's not you, the business is going elsewhere.

Engage Prospects: Prospects want their needs met quickly and easily. It takes a few seconds to leave your website and find another one.

Convert Leads: Increase the number of visitors who become customers by giving each prospect multiple reasons to contact and buy from you.

Measure Outcomes: When you stop guessing and make decisions from data about your prospects and customers you will invest your time and money much more efficiently.

Optimize Results: As you learn more you will improve in every key marketing area, and accomplish your goals.

Want more help getting online marketing right the first time? Call (303) 223-4988, or schedule a free 30 minute consultation.

 

9 Steps to Lead Generation Marketing

Good marketing takes place throughout the entire customer buying cycle. Stop thinking about keywords, content and SEO. Start thinking about your customers. Specifically, what do they want, when do they want it, and how can you give it to them.

Steps to successful lead generation marketing...

1. Learn the customer buying cycle for each unique customer group that you serve.
2. Consider what your prospective customer wants throughout their buying cycle.
3. Develop the content and information that prospective buyers want.
4. Make that content easy to access on your website with unique landing pages, calls to action, offers and solid meta data.
5. Use both digital and traditional marketing tools to let prospective customers, clients, or patients now that you have what they are looking for.
6. Give them some of what they want, and ask the to log in or register with their email to get the rest.
7. Begin lead nurturing and conversion processes based on each groups buying cycle needs.
8. Measure everything that you can; visitors, sources, calls, conversions, etc.
9. Continue optimizing your marketing based on your data.

Taking these steps will greatly increase your odds of getting results with the best return on your investment. If you want Denver-based Internet Marketing firm URWA Consulting to develop a measurable program for you call us at (303) 223-4988, or click the FREE HELP TODAY link on the www.URWAconsulting.com website.

Building Your Facebook Likes

Many business want to build their Facebook likes so they can engage with their "A" customers, and find new ones. The best way to accomplish this is to provide your Facebook followers with offers, special promotions, and engaging content. Once you establish a reason for your "A" followers to read your posts they are much more likely to recommend you to their friends and followers. Make sure that you ask your new customers to "Like You" on Facebook with in-store signs, on your business cards, of course on your website, and on your offline marketing material. Keep your expectations conservative for the first six to twelve months as you continue to post engaging content. Don't be disappointed if your followers don't grow as fast as you would like.  Eventually, you're going to see your audience grow, and all the while you will have been posting new content to help your SEO. Find more online marketing, SEO, PPC, and social media tips at www.urwaconsulting.com.