Stop Marketing - Start Helping

     For the first few years of our consulting firm (URWA Consulting) existence we sold digital marketing consulting services, and we weren't too bad at it. We quickly grew to more than 100 accounts within 18 months. Despite that growth, something was missing. More important, we were missing opportunities to help our clients because we were so busy trying to hire and manage people to support our growth that we forgot why we first started our Denver area marketing firm.

     Today, we find businesses that want help, and we figure out how to help them. We leverage our relationships with vendors and our more than 45 years combined marketing and advertising experience to negotiate discounts for our clients, screen their marketing calls and solicitations, build their marketing plans, and manage marketing and advertising projects from start to finish. This let's our clients focus on their business. Just ask, Jon Dishler at Dishler Laser Institute, or Diane at Omni-Pac, or Boulder bankruptcy and crinminal attorney Paul Stuber. It doesn't matter if they want online leads, if they don't like their website, if someone is trashing them on Yelp, if they want to sell a product online, or they just want to know how to get out of bad and ineffective marketing programs. If we (URWA Consulting) can't help solve their problems, we are not the right fit for the Denver and Colorado Front Range businesses people that we serve.

Free Online Marketing Help for Denver Businesses

Any Denver business, medical practice, or organization can get free help with their digital marketing from experts by emailing their question(s) to URWA Consulting's digital marketing consultants at   info@urwaconsulting.com, or going to URWA Consulting website (www.urwaconsulting.com) and completing the "Contact Us" form. There is no cost for the service.

The most common help URWA Consulting provides is developing and implementing online marketing plans, updating websites, building mobile websites, optimizing websites, building online visibility across the Internet, online lead generation, lead management and conversion, website performance measurement, eMail marketing, text marketing, behavioral targeting, online directory optimizing, Google Plus Local setup, social media integration, and new content development. 

Founded in 2011, URWA Consulting works on a month-to-month basis with fees starting as low as $194 a month. The firm has helped more than 150 Denver area businesses and organizations take control of their online marketing, and ensure that their online marketing investments are aligned with their organization's short and long-term goals.   

Online Directory Searches Decline is Social Media's Gain

Online yellow page directories are not in high demand with today's online audience. The two charts below show that since early in 2010 a decline in searches for the leading Internet Yellow Page Directories has occured while a dramatic increase in searches for social media like Facebook and YouTube has occured.

Maximize Your Google Adwords Campaign

Understanding Quality Score

Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad (Google, 2012). 

In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

Using the link below, you can learn more about quality score, and even check the quality score of your adwords; http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010.

Using the www.urwa.com website you can get help with virtually any online marketing question, and hire your own online marketing department for $194 a month with no contract; from Facebook to Twitter to Mobile Applications to website lead generation, and everything else digital. Call 303 217-3993 and ask for our Managing Partner; Jeff.

Many Companies Promise Results and Deliver Very Little

Every day, URWA Consulting clients are approached by a new SEO firm, or an Internet Marketing Agency promising page one Google results, or an online marketing company that sends then a report about their online presence or page rank. The reality is that there are a few very good service providers, and a huge majority of companies that tell good stories but deliver very little. When the day is done your website and online marketing are only as good as the new leads, sales, or conversions that they generate. Even more important is how you measure the value of your website and online marketing, If you feel having online markting experts watching out for your interest and not selling anything except their ability to earn your trust and demonstrate that the impact of professional Internet marketing, then go to www.urwaconsulting.com and fill out the form on the home page, or call 303 562-4744.

Google+ New Share Button

Anybody notice the new "Share" button on Google+. The new button lets website operators to more easily share content among connections on Google’s social network. Google continues to look for new ways to compete in the social media space. No doubt they will continue to make the Google+ user interface easier to use. 

Internet Marketing Blogs Worth Following

Finding SEO/SEM Marketing Experts

Business owners who are having trouble keeping up with the latest ways to market their business online should consider following some of the top Internet marketing blogs. It takes almost no time to read daily updates, and there is often a wealth of information. You can follow them by subscribing from their blog home page. URWA Consulting at http://www.urwaconsulting.com/ has listed links to a few top Internet marketing blogs that business owners may want to follow. They include http://www.toprankblog.com/, http://www.allantodd.com/, and http://www.socialmediaexaminer.com/