Quality Score is an estimate of how relevant your ads,
keywords, and landing page are to a person seeing your ad. Having a high
Quality Score means that our systems think your ad, keyword, and landing page
are all relevant and useful to someone looking at your ad. Having a low Quality
Score, on the other hand, means that your ads, keywords, and landing page
probably aren't as relevant and useful to someone looking at your ad (Google, 2012).
In a nutshell, higher Quality Scores typically lead to lower
costs and better ad positions. The AdWords system works best for everybody –
advertisers, customers, publishers, and Google – when the ads we show are
relevant, closely matching what customers are looking for. Relevant ads tend to
earn more clicks, appear in a higher position, and bring you the most success.
Using the link below, you can learn more about quality
score, and even check the quality score of your adwords; http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010.
Using the www.urwa.com website
you can get help with virtually any online marketing question, and hire your
own online marketing department for $194 a month with no contract; from
Facebook to Twitter to Mobile Applications to website lead generation, and
everything else digital. Call 303 217-3993 and ask for our Managing Partner; Jeff.
