Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad (Google, 2012).
In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
Using the link below, you can learn more about quality score, and even check the quality score of your adwords; http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010.
Using the www.urwa.com website you can get help with virtually any online marketing question, and hire your own online marketing department for $194 a month with no contract; from Facebook to Twitter to Mobile Applications to website lead generation, and everything else digital. Call 303 217-3993 and ask for our Managing Partner; Jeff.