As you evaluate your pay-per-click and SEO programs you may want to consider whether Bing deserves more of your attention and budget.
Microsoft’s search engine Bing now accounts for 30% of U.S. web searches in April 2012, according to a
Experian Hitwise report .
The 30% includes searches from Bing.com and Bing-powered
searches on Yahoo.com, and the websites of some other partners. Bing-powered searches rose 5% and Bing.com searches rose 6% month-over-month,
respectively. The number of Google searches dropped 3% from the month previous
and 11% from the same period in 2011, accounting for 64.42% of U.S. searches in
April. Bing-powered search, on the other hand, gained 11% in year-over-year