Bimg Powered Searches Rise to 30% in April, 2012

As you evaluate your pay-per-click and SEO programs you may want to consider whether Bing deserves more of your attention and budget.

Microsoft’s search engine Bing now accounts for 30% of U.S. web searches in April 2012, according to a Experian Hitwise report . The 30% includes searches from Bing.com and Bing-powered searches on Yahoo.com, and the websites of some other partners. Bing-powered searches rose 5% and Bing.com searches rose 6% month-over-month, respectively. The number of Google searches dropped 3% from the month previous and 11% from the same period in 2011, accounting for 64.42% of U.S. searches in April. Bing-powered search, on the other hand, gained 11% in year-over-year percentages

Long Tail Matters in Local Search

“LONG TAIL” KEYWORDS GAIN GROUND

Research shows that online buyers are searching with more specificity than ever before. So, if you want to be found online youneed to find the keywords that matter for your bsinbess and include specific content on your website.

 The sales conversation, and your sales process, historically handled in person or on the phone by your sales and customer service teams, now has to take place online. Your website needs to replicate precisely what was once the sole domain of your staff. That “domain” now belongs to your website.

If your company’s products or services don’t show up in search results when buyers do their long tail search, you risk losing out to a competitor that has that information and does show up.

Source: Susan Orr, Thomas Industrial Netwrok

Internet Marketing Blogs Worth Following

Finding SEO/SEM Marketing Experts

Business owners who are having trouble keeping up with the latest ways to market their business online should consider following some of the top Internet marketing blogs. It takes almost no time to read daily updates, and there is often a wealth of information. You can follow them by subscribing from their blog home page. URWA Consulting at http://www.urwaconsulting.com/ has listed links to a few top Internet marketing blogs that business owners may want to follow. They include http://www.toprankblog.com/, http://www.allantodd.com/, and http://www.socialmediaexaminer.com/