“LONG TAIL” KEYWORDS GAIN GROUND
Research shows that online buyers are searching with more specificity than ever before. So, if you want to be found online youneed to find the keywords that matter for your bsinbess and include specific content on your website.
The sales conversation, and your sales process, historically handled in person or on the phone by your sales and customer service teams, now has to take place online. Your website needs to replicate precisely what was once the sole domain of your staff. That “domain” now belongs to your website.
If your company’s products or services don’t show up in search results when buyers do their long tail search, you risk losing out to a competitor that has that information and does show up.
Source: Susan Orr, Thomas Industrial Netwrok