All buyers make only two
decisions; whether or not to buy, and who to buy from.
The most effective
marketing seeks to find buyers who have shown that they are interested in
buying, and then influence their buying decision. You accomplish this by
solving buyer problems, answering their questions, meeting their needs, and
leveraging their behaviors to influence their buying decision.
Follow the following
steps to start selling directly to buyers who have already decided to buy, and
are deciding who to buy from.
1- Identify your
customer types, groups, or personas.
2- Establish initial
customer value (first transaction) and life-time customer values for each
customer type.
3- Decide which type(s)
of customer(s) you want more of.
4- Map the typical
buying process for each customer type targeted.
5- Build a plan how,
where, when, and what content and offers to use to influence your customers throughout each phase of their buying journey.
URWA clients succeed because… we don’t sell anything!
We use our collective 45 years of experience to focus on solutions. Call (303) 223-4988 ext. 1, or email warren@urwaconsulting.com. URWAConsulting does not accept all clients.
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