Tuesday, March 11, 2014

Think web presence, not SEO!

When the frustrations of dealing with online marketing companies that over promise and under deliver start setting in take a few moments to consider how your overall web presence is affecting your business, practice, or organization profit or loss.

We know beyond any doubt that prospects and customers are accessing information about the businesses they are considering buying from lots of different online sources. Those sources include online directories, online review sites like Yelp and Google+ Local, mobile apps., social profiles, the major search engines, coupon sites, video web sites, and industry blogs to name a few. We also know that people search by brand, name, and location for many products and services, and they make their decisions based on benefits, reputation, and other variables related to their specific needs.

To generate new leads online, every local business needs to be visible when ready to buy prospects are looking, get chosen, engage the prospect, and convert the prospect into a lead and a customer. Measuring the results throughout this simple process will provide data that can be used to optimize your online marketing, and improve your return on your marketing and advertising investment.

If you would like to know how your total web presence is affecting your business or practice profit or loss, send an email with your name and business name to info@urwaconsulting.com, and type "web presence P&L report" in the subject line, or call (303) 498-2233.


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