Businesses Need a Marketing Expert

There's no end to the list of online advertising companies, SEO firms, and website developers that want to sell online advertising to small business owners. What small business owners need are experts to ensure that their web presence supports their business or practice objectives for the lowest cost possible. All small business marketing should fall into one of the following buckets; attract prospects, engage prospects, convert prospects to leads & customers, measure outcomes, and optimize the business marketing. If that's not happening for you, call 303 223-4988 to discuss your situation, or go to URWA Consulting.

URWA welcomes the Silver Law Firm, Conscious Dental, Dry Creek Dental, and Homeguard Restoration as new clients.

9 Steps to Lead Generation Marketing

Good marketing takes place throughout the entire customer buying cycle. Stop thinking about keywords, content and SEO. Start thinking about your customers. Specifically, what do they want, when do they want it, and how can you give it to them.

Steps to successful lead generation marketing...

1. Learn the customer buying cycle for each unique customer group that you serve.
2. Consider what your prospective customer wants throughout their buying cycle.
3. Develop the content and information that prospective buyers want.
4. Make that content easy to access on your website with unique landing pages, calls to action, offers and solid meta data.
5. Use both digital and traditional marketing tools to let prospective customers, clients, or patients now that you have what they are looking for.
6. Give them some of what they want, and ask the to log in or register with their email to get the rest.
7. Begin lead nurturing and conversion processes based on each groups buying cycle needs.
8. Measure everything that you can; visitors, sources, calls, conversions, etc.
9. Continue optimizing your marketing based on your data.

Taking these steps will greatly increase your odds of getting results with the best return on your investment. If you want Denver-based Internet Marketing firm URWA Consulting to develop a measurable program for you call us at (303) 223-4988, or click the FREE HELP TODAY link on the www.URWAconsulting.com website.

Free Online Marketing Help for Denver Businesses

Any Denver business, medical practice, or organization can get free help with their digital marketing from experts by emailing their question(s) to URWA Consulting's digital marketing consultants at   info@urwaconsulting.com, or going to URWA Consulting website (www.urwaconsulting.com) and completing the "Contact Us" form. There is no cost for the service.

The most common help URWA Consulting provides is developing and implementing online marketing plans, updating websites, building mobile websites, optimizing websites, building online visibility across the Internet, online lead generation, lead management and conversion, website performance measurement, eMail marketing, text marketing, behavioral targeting, online directory optimizing, Google Plus Local setup, social media integration, and new content development. 

Founded in 2011, URWA Consulting works on a month-to-month basis with fees starting as low as $194 a month. The firm has helped more than 150 Denver area businesses and organizations take control of their online marketing, and ensure that their online marketing investments are aligned with their organization's short and long-term goals.   

Free Website and Online Marketing Advice

It is relatively common knowledge that most small businesses fail because they are not able to connect with new customers, clients, or patients. Online consulting firm URWA Consulting is now offering a free service to help businesses from Denver to Fort Collins understand how to use their websites and the Internet to connect to new customers. Common areas evaluated include website performance, website lead generation, search engine optimization (SEO), search engine marketing (PPC), online display advertising, existing marketing contracts, Internet yellow pages, video marketing, mobile marketing, eMail marketing, and more.Call 303 217-3993 to schedule a consultation.

Free Internet Marketing for Small Businesses

Many small businesses are not taking advantage of free online marketing opportunities even though online and smart phone use continue to grow throughout the U.S. URWA Consulting will continue to share free online marketing resources each month with subscribers to our blog. The rest of this post will focus on a few website tips, and the many free online directories that list companies for free.

First, make sure that you add html description for each page on your website. Also, when you write an html description of your website use some keywords that you would like to show up for in the search engine results page, make sure your phone number and contact information at the top of your page, and move the most important information to the top of the website so people don't have to scroll down to find what you want them to know.

One easy way to get a list of top directories and find out how your organization is listed is to go to Get Listed.org. You will be asked to type in your company name and a zip code, and then to submit your information. The results page will list how your organization appears on about 20 of the leading Internet directories. You can use the navigation in the left column to claim and revise your listings. Make sure you take advantage of everything that is free; photos, videos, descriptions, etc.

The next post will focus on how to use the free features of Google+ and Google+ Local.   

Mobile Websites

It appears that Open Table is offering free friendly mobile websites to its clients. Restaurants also are turning to text marketing to increase business during slower days / hours. URWA Consulting can show you case studies from restaurants using text marketing, and help you set up your own program if you wish.