Is Google Places Over?

Google looks like they will merge Google Places with Google+ Pages. It was reported that 80 million Google Places pages were replaced by Google+ Local Pages. Although we can not confirm this yet, we expect that this will ultimately become a reality. Talk to your URWA Consulting Media Consultant or Account Manager by calling 303 217-3993 or contacting us on the webite at www.urwaconsulting.com to find out how this will affect your business, and what you can do to capitalize on the changes.

Welcome New Clients to URWA Consulting

URWA Consulting welcomes Aardvark Construction Company, Drain America, High Resolution Plumbing, and Innate Wisdom Health as new clients. Review their websites at:

www.innatewisdomhealth.org
www.highresolutionplumbing.com
www.drainamerica.us
www.aardvarkconstruction.com

Online Directory Searches Decline is Social Media's Gain

Online yellow page directories are not in high demand with today's online audience. The two charts below show that since early in 2010 a decline in searches for the leading Internet Yellow Page Directories has occured while a dramatic increase in searches for social media like Facebook and YouTube has occured.

Maximize Your Google Adwords Campaign

Understanding Quality Score

Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad (Google, 2012). 

In a nutshell, higher Quality Scores typically lead to lower costs and better ad positions. The AdWords system works best for everybody – advertisers, customers, publishers, and Google – when the ads we show are relevant, closely matching what customers are looking for. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

Using the link below, you can learn more about quality score, and even check the quality score of your adwords; http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010.

Using the www.urwa.com website you can get help with virtually any online marketing question, and hire your own online marketing department for $194 a month with no contract; from Facebook to Twitter to Mobile Applications to website lead generation, and everything else digital. Call 303 217-3993 and ask for our Managing Partner; Jeff.

Bimg Powered Searches Rise to 30% in April, 2012

As you evaluate your pay-per-click and SEO programs you may want to consider whether Bing deserves more of your attention and budget.

Microsoft’s search engine Bing now accounts for 30% of U.S. web searches in April 2012, according to a Experian Hitwise report . The 30% includes searches from Bing.com and Bing-powered searches on Yahoo.com, and the websites of some other partners. Bing-powered searches rose 5% and Bing.com searches rose 6% month-over-month, respectively. The number of Google searches dropped 3% from the month previous and 11% from the same period in 2011, accounting for 64.42% of U.S. searches in April. Bing-powered search, on the other hand, gained 11% in year-over-year percentages

Building Your Facebook Likes

Many business want to build their Facebook likes so they can engage with their "A" customers, and find new ones. The best way to accomplish this is to provide your Facebook followers with offers, special promotions, and engaging content. Once you establish a reason for your "A" followers to read your posts they are much more likely to recommend you to their friends and followers. Make sure that you ask your new customers to "Like You" on Facebook with in-store signs, on your business cards, of course on your website, and on your offline marketing material. Keep your expectations conservative for the first six to twelve months as you continue to post engaging content. Don't be disappointed if your followers don't grow as fast as you would like.  Eventually, you're going to see your audience grow, and all the while you will have been posting new content to help your SEO. Find more online marketing, SEO, PPC, and social media tips at www.urwaconsulting.com.

Many Companies Promise Results and Deliver Very Little

Every day, URWA Consulting clients are approached by a new SEO firm, or an Internet Marketing Agency promising page one Google results, or an online marketing company that sends then a report about their online presence or page rank. The reality is that there are a few very good service providers, and a huge majority of companies that tell good stories but deliver very little. When the day is done your website and online marketing are only as good as the new leads, sales, or conversions that they generate. Even more important is how you measure the value of your website and online marketing, If you feel having online markting experts watching out for your interest and not selling anything except their ability to earn your trust and demonstrate that the impact of professional Internet marketing, then go to www.urwaconsulting.com and fill out the form on the home page, or call 303 562-4744.