Successful Online Lead Generation: Case Studies

If you're struggling at all with generating new leads, we've put together a review of how 17 different companies in a wide variety of industries solved the same problem. In just a few minutes, you can learn the problems they confronted, and their solutions and results. Just click here to review the 17 case studies.

8 Things Patients Want From Their Doctors

Medical practices that want a consistent flow of new patient calls need to start thinking about who their patients are, and what they want. It's widely accepted that 80% or more patients use the Internet to learn medical conditions, treatments, doctors, hospitals, and much more. When your medical practice website and marketing starts helping searchers find what they want, your practice will have an opportunity to begin communicating with prospective patients. Find out what a recent Harris Poll uncovered as the top 8 things that patients want from medical practices in the recent URWA Consulting post Not So Simple Truths About Medical Practice Marketing.

How Successfull Practices Get New Patients

Successful new patient marketing 2015 Harris poll shows that patients want the following services from medical practices:

solves patient problems and makes it easy for them to get what they want. A

1. Online scheduling.
2. Email contact with doctor(s) for emergency questions.
3. Insurance coverage information.
4. The doctor’s time during appointments.
5. Online access to test results.
6. Telehealth visits.
7. Patient portals to retrieve and exchange information.
8. Medication, treatment, and appointment alerts via text.

Learn more about how to successfully attract, engage, and convert searchers into patients by reading this article from URWA Consulting. 

6 Steps to Succesful Lead Generation 100% of the Time

Today's buying journey for almost any product or service now integrates online research and information gathering with traditional and online transactions. Any business or organization can influence prospective buyers throughout their buying journey to convert them from searchers to website visitors to qualified leads to buyers once they identify their best customer types, and map their buying behaviors. Read the full article by URWA Consulting on the 6 steps to successful lead generation by clicking here, and find links to free online tools for your business.

5 Simple Steps to Successful Online Marketing

All buyers make only two decisions; whether or not to buy, and who to buy from.

The most effective marketing seeks to find buyers who have shown that they are interested in buying, and then influence their buying decision. You accomplish this by solving buyer problems, answering their questions, meeting their needs, and leveraging their behaviors to influence their buying decision.

Follow the following steps to start selling directly to buyers who have already decided to buy, and are deciding who to buy from.

1- Identify your customer types, groups, or personas.

2- Establish initial customer value (first transaction) and life-time customer values for each customer type.

3- Decide which type(s) of customer(s) you want more of.

4- Map the typical buying process for each customer type targeted.

5- Build a plan how, where, when, and what content and offers to use to influence your customers throughout each phase of their buying journey.

URWA clients succeed because… we don’t sell anything! We use our collective 45 years of experience to focus on solutions. Call (303) 223-4988 ext. 1, or email warren@urwaconsulting.com. URWAConsulting does not accept all clients. 

Marketing Challenge: Getting Potential Buyers to Know About You

     One way to ensure that your business is known is to advertise so much that everyone who might be a customer someday knows about your business. It's a completely different approach to identify your most likely buyers, understand their buying process, and earn their business by helping them get answers to their questions solve their problems, and meet their needs.

     The first approach can be effective. It is also expensive; often using mass media like radio, TV, direct mail, outdoor, print, and other media to cast a broad net. If you take the second approach, which we call customer buying cycle marketing, you can target you message and media to influence active buyers as they move through their own buying journey.  This method is less expensive, generates higher returns on your marketing dollars, and enables you to generate add-on sales based on your relationship and referrals.

     Digital media like email, the Internet and mobile phones have changed how buyers get information. Just take a look at the image below from Norton-Norris which compares the old and new buying cycles for students looking at colleges;

To have URWA Consulting identify your top customer types and map their buying cycles contact us at (303) 223-4988, email your questions to info@urwaconsulting.com, or immediately speak with a customer service representative through our  website LiveChat

URWA Consulting is a Denver, Colorado marketing firm that has represented more than 150 Front Range businesses and organizations, and helped them make the right decisions about their marketing.

URWA specializes in identifying any organizations best customer types, mapping their buying cycles, developing and implementing marketing programs that influence each customer type throughout their buying journey, negotiating discounts for services, finding expert vendors, managing marketing efforts, measuring results, and optimizing our client's marketing based on their needs and their marketing results.


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Free Guide to Digital Advertising

Advertising is way more complicated than in the past. Print, billboards, radio and TV are not the dominant sources for consumers to get information. Online marketing leader Marketo offers a free guide to digital advertising, and it's a great way for any business owner and marketers to learn how to use online marketing to their advantage. Download the free guide by clicking here. Call URWA Consulting when you want help from a firm that represents you and only you for just a few hundred dollars a month.