Organizations that are not generating returns from their digital or
online marketing need to evaluate if their marketing and advertising
investments are aligned with their organization or business goals.
When marketing efforts are linked to their impact on strategic business
goals organizations can measure and optimize the outcomes that drive success.
At that point, each dollar spent on marketing and advertising can be
reallocated into the mix of marketing programs that generates the best
results.
When spending on marketing and advertising is aligned with the
organization’s goals it will have a direct impact on the businesses success.
While TV, radio, and some traditional media sources remain important
tools to reach consumers, the web has become the primary reference for
consumers and businesses executives to investigate organizations, products,
services, and people. Search engines, websites, chat rooms, directories, social
media, and review sites are the tools most often used by consumers to learn
about and communicate the companies, organizations, and people that they care
about.
We’ve all heard the phrase “half of the money I spend on advertising is
wasted; the trouble is that I don’t know which half.” Today, any business can use
their own data to learn what works and what doesn’t.
The Challenges
One of the biggest challenges to linking marketing with strategic goals
is that many people in an organization affect marketing success, and need to be
focused on the same goals. Another challenge that businesses and organizations
face is that most marketing companies are selling services that measure results
in a manner that isn’t at all related to their client’s strategic business
goals.
Still another issue is that many businesses and professional practices
don’t have strategic goals. Yet, its well documented that any organization’s ability
to effectively allocate its resources to impact its strategic business
objectives drives its success.
Aligning your marketing with your business goals starts with your
strategic marketing plan, continues by understanding your what your top
customers want, and making it easy for them to find and get, and ends by
measuring and optimizing how you engage, convert, and maximize the value of
each customer.
URWA
Consulting will take you through the entire process of aligning your
marketing with your organization’s goals so you can attract, engage and
converting active buyers into customers, clients, or patients. Tell us about
your situation using out website LiveChat, completing our Contact form, calling
(303) 223-4988, or sending an email to info@urwaconsulting.com
